“SEO” stands for “search engine optimization”, and as the name would suggest, it’s all about utilizing your website so that search engines can find it easily.
When someone searches for a website, they will key a few choice words in to their chosen search engine. For example, if they’re looking for a restaurant in New York, they’ll probably type something like: “good new york restaurant” or even just “new york restaurant”. SEO is all about making sure your website appears at the top of the search results for any given phrase like this.
Obviously the phrase is dependent on your niche, what you’re selling or what services you offer – but good SEO practices are about reducing your site down to those key words that people type into Google. There would be no point, in the example, for a great New York restaurant to have their website online but not have it come up under search results for “new york restaurant”.
However, with hundreds of thousands of websites online, there are literally thousands of pages that could turn up results for (again, using the example) “new york restaurant”. SEO is the method used to beat all the other websites, and get yourself as high in the search results as possible. As most users will tend to visit a website from the top three search results and completely neglect the rest, the efficacy of your SEO really can make or break the success of your website. And if your business in general is dependent on your website, then SEO can be the difference between success or failure in the business world.