Moving with the times is essential with SEO, no matter how difficult we may find it from time to time. At the start of this millennium, marketing your business via the Internet was a very simple thing. All you had to do was get a (very simple, plain) website up and running and then find as many different places to put a link as you imaginably could, and then the traffic followed.
This has all completely changed in the last couple of years, and now your brand-new website will be competing against millions and millions of other new and also established websites, all of which are also trying to get the visitors attention.
Without SEO, your new website will find it very hard to get noticed, (unless you are willing to spend vasts amounts of money in advertising each month….). What is SEO? Well, it’s a little bit complicated, but the important elements you need to know are as follows:
- Google and other search engines send out their bots to index the web, and they also rank every webpage that they find on the basis of how appropriate, or relevant, they are for people’s search terms. If your webpage is assessed as being highly relevant then it will go to the top of the search list.
Therefore, to make your site turn up in the top of people’s search results you have to think about what they’ll be searching for, and what kind of terms will be used by people who might want to use your business. If you have a website that sells printing supplies, then you will want to make sure that people who search for “best printing supplies”, “cheap printing supplies” and “printing supplies [your city here]” are shown a link to your site. These multiple-word, keyword phrases are known in the industry as “Long-Tail Keywords“, and they are far more effective today than using single keywords.
Therefore you need to make sure these long-tail keywords are inserted in your website text (the page content), and you need to do it while keeping the text readable. It also helps if you can add them to your article’s title and meta-tags etc, too. It is not as easy as it looks, but – when you get the hang of it – it really works. And it works well.