When writing content for a website, simply having the right keywords in large-enough volumes on the page isn’t enough. Although a good keyword volume will certainly help, there is much more that you can do to send your page ranking higher. In many cases, it can be something as simple as where you place your keywords that propels you from page two of the results up to page one. Bear in mind that no-one knows search logarithms like the search engine creators, so following some advice that comes from them will always help.
For one thing, the placement of keywords is important – for example, keywords inserted in your “title” section will be considered highly relevant to the search engines. Regular use of keywords in titles will pay off because Google weights what is in the title more heavily than what is in the text.
Keywords inserted into your content is also important, although you need to be careful not to overdo it – too many and you may be penalized for “Keyword Stuffing”. Also important is whether the keywords are bold or not (…if highlighted in bold, they are considered by the SERPs to be more relevant).
When linking, the placement of keywords within links will also help you. Most blogging platforms, such as WordPress, can automatically turn the titles into links, too.
In addition, rather than leaving a link in its “naked” form – for example www.thisisalink.com/link – you should seek to make it a titled hyperlink with the text including your keyword. This, too, is weighted more heavily than an isolated keyword reference.