Since the development of Search Engine Optimization as a concept, there has been an obvious temptation for some people to try to cheat the system. Because the whole premise of SEO is that keywords create cash, the idea occurred to a lot of people that this could be taken to the extreme, and can best be summed up as: “If they want keyword volume, then we’ll give them keyword volume”. This tends to occur in the shape of website text that contains nothing but keywords (this practice is known as “Keyword Stuffing”). It’s keywords on steroids, and just like using steroids in sport it is still regarded as cheating.
Category Archives: SEO Information
Heavenly SEO Practices: Site Maps
Adding a Site Map to your site is one of the easiest and quickest things that you can do to your website in order to help improve it’s SEO, and your visibility with the Search Engines. Reduced down to its simplest form, a sitemap is just a list of URLs. For something so completely basic, it’s incredible how important sitemaps can be when it comes to successful SEO.
Is There Such A Thing As Too Much SEO?
It is obviously not easy to write good, SEO-compliant content for a website and still have a standard of content which will impress your readers, and this often shows in the more amateurish attempts at writing a website. One mistake a lot of people make is in thinking that the more they use a keyword, the better it will be for their website. This often results in the writer frequently using the keyword once every other sentence or a similar density. Their reasoning is understandable. If some SEO is good, then a lot of SEO will surely be excellent?
What Is Robots.txt?
For search engines to keep their listings up to date, and present the most accurate search engine results, they perform an action known as a ‘crawl’. This is essentially sending a ‘bot’ (sometimes known as a ‘spider’) out to crawl the internet. The bot will then find new pages, updated pages or pages it did not previously know to exist. The end result of the crawl is that the search engine results page is updated, and all of the pages found on the last crawl are now included. It’s simply a method of finding sites on the internet.
Can You Use SEO And Still Write Well?
It becomes immediately obvious to someone who has a fair understanding of the principles of SEO that the use of it can present a problem. The more you use the right keywords, and a fair quantity of them, the likelier it is that Google will pick your site up and give it a good ranking. However, the more you use the right keywords, the less room there is for all the other things you want to say, and the less freedom to say things exactly how you would like to.
Why Is SEO Important?
Think back to the days before the internet, when everyone looked for business listings in the Yellow Pages or a similar hard copy directory. Now, imagine you’re trying to find a plumber. You go to the “P” page, flick through, and only see three plumbers listed.
It’d be a massive advantage for the three plumbers, wouldn’t it? To effectively be all that potential customers see. Well, that’s the power of SEO.
What Is SEO?
“SEO” stands for “search engine optimization”, and as the name would suggest, it’s all about utilizing your website so that search engines can find it easily.
When someone searches for a website, they will key a few choice words in to their chosen search engine. For example, if they’re looking for a restaurant in New York, they’ll probably type something like: “good new york restaurant” or even just “new york restaurant”. SEO is all about making sure your website appears at the top of the search results for any given phrase like this.
