It becomes immediately obvious to someone who has a fair understanding of the principles of SEO that the use of it can present a problem. The more you use the right keywords, and a fair quantity of them, the likelier it is that Google will pick your site up and give it a good ranking. However, the more you use the right keywords, the less room there is for all the other things you want to say, and the less freedom to say things exactly how you would like to.
Tag Archives: Content
Heavenly SEO Practices: Quality Content
One of the major mistakes made by newcomers to the internet marketing world is to assume ‘content’ means nothing more than ‘keyword stuffed text’. Yet something that is continually overlooked is the importance of quality content, rather than just a load of text with a few keywords thrown in.
Quality content is determined as something that provides something to the reader. That ‘something’ might be news articles, it might be information, it might be help guides; basically, Quality Content is anything that leaves the reader more informed than they were prior to reading the content. And quality content, as the saying goes, is King.
Heavenly SEO Practices: Unique Content
The concept of unique content is inextricably linked to the issue of duplicate content. Duplicate content, even the most inexperienced of internet marketers will know, is a big no-no – even if the exact rules (and what qualifies as duplicate content) are a little blurred. Yet everyone knows that duplicate content is to be avoided if at all possible, so the phrase ‘unique content’ gets bandied about as the savior
