Tag Archives: SEO Basics

Heavenly SEO Practices: Site Maps

Heavently SEO Practices

Adding a Site Map to your site is one of the easiest and quickest things that you can do to your website in order to help improve it’s SEO, and your visibility with the Search Engines. Reduced down to its simplest form, a sitemap is just a list of URLs. For something so completely basic, it’s incredible how important sitemaps can be when it comes to successful SEO.

SEO Keyword Placement – As Important As The Words Themselves

SEO Keyword Placement – As Important As The Words Themselves

When writing content for a website, simply having the right keywords in large-enough volumes on the page isn’t enough.  Although a good keyword volume will certainly help,  there is much more that you can do to send your page ranking higher. In many cases, it can be something as simple as where you place your keywords that propels you from page two of the results up to page one. Bear in mind that no-one knows search logarithms like the search engine creators, so following some advice that comes from them will always help.

Should You Outsource Your SEO Work?

Should You Outsource Your SEO Work?

If you are looking to launch a website to sell a product or service, you’re probably looking around the internet to see what you need to know or do to succeed. Eventually, the term SEO – and it’s importance – will crop up, along with the help guides telling you how to do it yourself.  Doing it yourself is a lot cheaper than outsourcing to a company, so why should you bother?

Is There Such A Thing As Too Much SEO?

Is There Such A Thing As Too Much SEO?

It is obviously not easy to write good, SEO-compliant content for a website and still have a standard of content which will impress your readers, and this often shows in the more amateurish attempts at writing a website. One mistake a lot of people make is in thinking that the more they use a keyword, the better it will be for their website. This often results in the writer frequently using the keyword once every other sentence or a similar density. Their reasoning is understandable. If some SEO is good, then a lot of SEO will surely be excellent?

Search Engine Optimization – What You’ll Need To Know

Search Engine Optimization – What You’ll Need To Know

Moving with the times is essential with SEO, no matter how difficult we may find it from time to time. At the start of this millennium, marketing your business via the Internet was a very simple thing. All you had to do was get a (very simple, plain) website up and running and then find as many different places to put a link as you imaginably could, and then the traffic followed.

This has all completely changed in the last couple of years, and now your brand-new website will be competing against millions and millions of other new and also established websites, all of which are also trying to get the visitors attention.

What Is Robots.txt?

What Is Robots.txt?

For search engines to keep their listings up to date, and present the most accurate search engine results, they perform an action known as a ‘crawl’. This is essentially sending a ‘bot’ (sometimes known as a ‘spider’) out to crawl the internet. The bot will then find new pages, updated pages or pages it did not previously know to exist. The end result of the crawl is that the search engine results page is updated, and all of the pages found on the last crawl are now included. It’s simply a method of finding sites on the internet.

Can You Use SEO And Still Write Well?

Can You Use SEO And Still Write Well?

It becomes immediately obvious to someone who has a fair understanding of the principles of SEO that the use of it can present a problem. The more you use the right keywords, and a fair quantity of them, the likelier it is that Google will pick your site up and give it a good ranking. However, the more you use the right keywords, the less room there is for all the other things you want to say, and the less freedom to say things exactly how you would like to.

Heavenly SEO Practices: Quality Content

Heavently SEO Practices

One of the major mistakes made by newcomers to the internet marketing world is to assume ‘content’ means nothing more than ‘keyword stuffed text’. Yet something that is continually overlooked is the importance of quality content, rather than just a load of text with a few keywords thrown in.

Quality content is determined as something that provides something to the reader. That ‘something’ might be news articles, it might be information, it might be help guides; basically, Quality Content is anything that leaves the reader more informed than they were prior to reading the content. And quality content, as the saying goes, is King.

What Is SEO?

“SEO” stands for “search engine optimization”, and as the name would suggest, it’s all about utilizing your website so that search engines can find it easily.

When someone searches for a website, they will key a few choice words in to their chosen search engine. For example, if they’re looking for a restaurant in New York, they’ll probably type something like: “good new york restaurant” or even just “new york restaurant”. SEO is all about making sure your website appears at the top of the search results for any given phrase like this.