It becomes immediately obvious to someone who has a fair understanding of the principles of SEO that the use of it can present a problem. The more you use the right keywords, and a fair quantity of them, the likelier it is that Google will pick your site up and give it a good ranking. However, the more you use the right keywords, the less room there is for all the other things you want to say, and the less freedom to say things exactly how you would like to.
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