Tag Archives: SEO

Free WordPress Social Media Plugin for Attracting FB Likes

Marketing Strategy

I just came across this WordPress plugin today (so I haven’t had time to try it out personally yet), but I thought it sounded so useful that I’d post it on the site for readers to try out – it’s called “Like Gate” and I think it could be a great marketing tool for giving website visitors an incentive to “Like” your articles or webpages (…..thereby giving you free exposure to all their friends on FaceBook without you doing any work, and also improving your SEO and traffic….). So for example you could offer your visitors access to a download link for a free plugin, or ebook or other products in return for them “Liking” your webpage.

Black Hat SEO – A Bad Idea Disguised As A Cunning Plan

Black Hat SEO - A Bad Idea Disguised As A Cunning Plan

Since the development of Search Engine Optimization as a concept, there has been an obvious temptation for some people to try to cheat the system. Because the whole premise of SEO is that keywords create cash, the idea occurred to a lot of people that this could be taken to the extreme, and can best be summed up as: “If they want keyword volume, then we’ll give them keyword volume”. This tends to occur in the shape of website text that contains nothing but keywords (this practice is known as “Keyword Stuffing”). It’s keywords on steroids, and just like using steroids in sport it is still regarded as cheating.

Heavenly SEO Practices: Site Maps

Heavently SEO Practices

Adding a Site Map to your site is one of the easiest and quickest things that you can do to your website in order to help improve it’s SEO, and your visibility with the Search Engines. Reduced down to its simplest form, a sitemap is just a list of URLs. For something so completely basic, it’s incredible how important sitemaps can be when it comes to successful SEO.

SEO: A Tool For Boosting Your Ranking, Not A Silver Bullet

SEO: A Tool For Boosting Your Ranking, Not A Silver Bullet

There are many people who have just enough knowledge of the way the Internet and search engines work to know that search engine optimization is important, but not enough knowledge to know that it will not just solve all your problems. SEO is not something you can apply and then sit back and wait for people to visit your website. Yes, it is important and it is an extremely clever concept, but the incorrect application of SEO will no more increase your website traffic than handing out free balloons will make an ice cream shop’s profits go through the roof. Yes, it can help; no, it is not the whole deal.

SEO Keyword Placement – As Important As The Words Themselves

SEO Keyword Placement – As Important As The Words Themselves

When writing content for a website, simply having the right keywords in large-enough volumes on the page isn’t enough.  Although a good keyword volume will certainly help,  there is much more that you can do to send your page ranking higher. In many cases, it can be something as simple as where you place your keywords that propels you from page two of the results up to page one. Bear in mind that no-one knows search logarithms like the search engine creators, so following some advice that comes from them will always help.

Should You Outsource Your SEO Work?

Should You Outsource Your SEO Work?

If you are looking to launch a website to sell a product or service, you’re probably looking around the internet to see what you need to know or do to succeed. Eventually, the term SEO – and it’s importance – will crop up, along with the help guides telling you how to do it yourself.  Doing it yourself is a lot cheaper than outsourcing to a company, so why should you bother?

Is There Such A Thing As Too Much SEO?

Is There Such A Thing As Too Much SEO?

It is obviously not easy to write good, SEO-compliant content for a website and still have a standard of content which will impress your readers, and this often shows in the more amateurish attempts at writing a website. One mistake a lot of people make is in thinking that the more they use a keyword, the better it will be for their website. This often results in the writer frequently using the keyword once every other sentence or a similar density. Their reasoning is understandable. If some SEO is good, then a lot of SEO will surely be excellent?

Search Engine Optimization – What You’ll Need To Know

Search Engine Optimization – What You’ll Need To Know

Moving with the times is essential with SEO, no matter how difficult we may find it from time to time. At the start of this millennium, marketing your business via the Internet was a very simple thing. All you had to do was get a (very simple, plain) website up and running and then find as many different places to put a link as you imaginably could, and then the traffic followed.

This has all completely changed in the last couple of years, and now your brand-new website will be competing against millions and millions of other new and also established websites, all of which are also trying to get the visitors attention.

Heavenly SEO Practices: Quality Content

Heavently SEO Practices

One of the major mistakes made by newcomers to the internet marketing world is to assume ‘content’ means nothing more than ‘keyword stuffed text’. Yet something that is continually overlooked is the importance of quality content, rather than just a load of text with a few keywords thrown in.

Quality content is determined as something that provides something to the reader. That ‘something’ might be news articles, it might be information, it might be help guides; basically, Quality Content is anything that leaves the reader more informed than they were prior to reading the content. And quality content, as the saying goes, is King.

Heavenly SEO Practices: Unique Content

Heavently SEO Practices

The concept of unique content is inextricably linked to the issue of duplicate content. Duplicate content, even the most inexperienced of internet marketers will know, is a big no-no – even if the exact rules (and what qualifies as duplicate content) are a little blurred. Yet everyone knows that duplicate content is to be avoided if at all possible, so the phrase ‘unique content’ gets bandied about as the savior