One of the major mistakes made by newcomers to the internet marketing world is to assume ‘content’ means nothing more than ‘keyword stuffed text’. Yet something that is continually overlooked is the importance of quality content, rather than just a load of text with a few keywords thrown in…..
Heavenly SEO Practices: Quality Content Read More »
The concept of unique content is inextricably linked to the issue of duplicate content. Duplicate content, even the most inexperienced of internet marketers will know, is a big no-no – even if the exact rules are a little blurred..
Heavenly SEO Practices: Unique Content Read More »
They appear every so often on internet marketing forums; people claiming to have discovered a fool proof “black hat” search engine optimization technique. Their technique, available for a price, will propel your website to the top of the search engine listings – and of course they guarantee you’ll never get caught. Now, think about it.
The Seven Deadly Sins of SEO: #7 “Avoid Black Hat Techniques” Read More »
When it comes to search engine optimization, one of the most useful tools in a web developer’s arsenal is the < title > tags within HTML code. Unlike articles, which must be based around keywords (a procedure which is never easy), the < title > tag is a section of code which you can pack
The Seven Deadly Sins of SEO: #6 “Title Stacking” Read More »
This may seem obvious; no search engine is going to rank you well in their search results if their bots discover that there is spyware, malware, viruses or any other kind of internet nasties contained within your website. In fact, if a bot does discover such content, your site will most likely be removed and
The Seven Deadly Sins of SEO: #5 “Hosting Viruses, Malware or Other Nasties” Read More »
Have you ever heard the phrase ‘falling in with a bad crowd’? Well, if you link to websites that search engines consider ‘bad’, that’s the search engine optimization equivalent of falling in with a bad crowd. While your website may not be intrinsically ‘bad’ in itself, if you promote (by linking) sites that violate the
The Seven Deadly Sins of SEO: #4 “Linking To Bad Sites” Read More »
Among those well versed in internet marketing, duplicate content is something of a sticky issue. The exact nature of the problem is in what constitutes duplicate content, with some internet marketers insist anything that has previously been written on any other website qualifies as duplicate content – while others say it only matters for the
The Seven Deadly Sins of SEO: #3 “Duplicate Content” Read More »
All the major search engines compete to make their search results as relevant, up to date and informative as possible. For a search engine to be considered effective, and therefore gain users, it relies on its reputation for providing the right information for any given search term. They’re right for assuming this. Imagine you were
The Seven Deadly Sins of SEO: #2 “Cloaking” Read More »
Anyone with a basic understanding of search engine optimization will know that text on a website plays a large part in how you are ranked in search engines. In fact, it could be argued that the textual content of a website is actually the most important thing for search engines. It’s therefore natural for the
The Seven Deadly Sins of SEO: #1 “Hidden Text” Read More »
Think back to the days before the internet, when everyone looked for business listings in the Yellow Pages or a similar hard copy directory. Now, imagine you’re trying to find a plumber. You go to the “P” page, flick through, and only see three plumbers listed. It’d be a massive advantage for the three plumbers,
Why Is SEO Important? Read More »
“SEO” stands for “search engine optimization”, and as the name would suggest, it’s all about utilizing your website so that search engines can find it easily. When someone searches for a website, they will key a few choice words in to their chosen search engine. For example, if they’re looking for a restaurant in New
